Rise Above Uncertainty and Reclaim Success

Welcome to KM Performance, Where We Redefine What it takes to be Successful in the Mortgage Industry

They say the definition of insanity is doing the same thing over and over, and expecting a different result. And that is what plagues the mortgage industry. When the market goes bad, we are told to go back to basics. But what if the basics we were taught are good but also create the same cyclical mess?

In today’s uncertain mortgage industry, with high interest rates and high property prices, loan officers face significant challenges in maintaining their sales pipelines and career stability. Traditional one-on-one sales methods are no longer sufficient as the volume of deals from referral partners declines. To thrive in this environment, loan officers must adapt by embracing digital marketing through social media, Zoom webinars, podcasts, and advanced communication strategies such as text, DM, and email. While prospecting, asking for referrals, and working their databases remain essential, they are not enough to navigate the next 3-5 years successfully.


Our Approach

At KM Performance Coaching, we blend traditional methods with modern strategies through our Shift, Grow, Scale framework.

Shift - We help you adjust your behaviors and mindset to incorporate new techniques alongside traditional practices. This includes building confidence in using technology, video, and social media while maintaining core sales and prospecting methods.

Grow - By integrating advanced digital marketing strategies with your existing approach, we help you expand your business. You’ll learn to leverage social media, webinars, podcasts, and targeted communication to enhance your reach and effectiveness.

Scale - Finally, we focus on scaling your business, allowing you to achieve greater results with less effort. Our coaching ensures you have the tools to multiply your success while maintaining a balanced workload.

With KM Performance Coaching, you’ll seamlessly integrate modern strategies with proven methods, achieving sustainable growth and long-term success.


Our ROI Guarantee

We stand behind our commitment to your success. That’s why we offer a guarantee: achieve a return on your investment within 6-months, or continue receiving our coaching for free until you do. Your success is our priority, and we are dedicated to providing the tools and support you need to thrive in today’s challenging market.



"It is insulting, in today’s market, landscape, generation, modern technology world to be told to do the same strategies from 20 years ago.  It’s even more insulting to be told to do more of it to be successful.  You need to evolve with innovation and lead, or you'll die." —Khai McBride

FREE Online Community

Join our FREE MLO Performance community and connect with other top-performing loan officers in a supportive and serious environment while getting access to exclusive coaching courses and challenges to boost your skills and career.

Which Membership is Right For You?

Ready to Chat?

If you’d like to book a call to discuss joining one of our programs, please message us on Instagram @khaimcbride and we’ll get back almost immediately. We schedule all of our calls over Instagram messenger to reduce spam and ensure you are a good fit before either of us invest too much time on a phone call.

Private Coaching

For those looking for strictly one-on-one coaching, our private coaching program with Khai McBride gives you the specialized attention you need for your business growth.

Bonzo VIP Community

If you want to get the MOST out of Bonzo, then you'll want to join our Bonzo VIP Community. Gain access to templates, additional training, and access to our support community where you can share and ask questions with coaches and other members.

Instructor(s)

Khai McBride

CEO / Head Coach

Known as the entrepreneur’s systems coach, Khai McBride’s business acumen and coaching skills are widely recognized by top mortgage companies nationwide. Voted among the 40 Most Influential Mortgage Professionals Under 40 three years in a row by National Mortgage Professional Magazine, he is an expert in systems, database management, and mindset.

Robert Mahaffey

Master Coach / Broker Owner

A broker since 2003, Robert Mahaffey opened 3rd Street Financial in 2007 and started coaching with KMPC in 2011. He has since grown his one-man shop to 10 employees, and was named to Cincinnati Business Courier’s Great Cincinnati 12th Fastest Growing Private Company, the “Fast 55”, two years in 2018 and 2019. Robert is extremely passionate about helping the industry be better and utilizes KMPC’s entrepreneurial, systematic and relationship driven approach to produce, manage, and coach.

Keith Goeringer

Technology Coach / Loan Officer

Keith Goeringer is the official technology coach for KMPC, helping students learn and implement mortgage technologies to help them run and scale their businesses. He has closed over $450 million dollars worth of mortgage loans, and has seen both the easy qualification times and the more difficult times. His technology expertise has raised the level of service he’s provided to his clients and referral partners.